UNDERDOG
UnderDog promotional artwork of a boxing ring beneath arena lights

IN DEVELOPMENT · UNREAL ENGINE

EVERY FIGHTER
HAS A STORY.

This is ours. A new contender in boxing games,
built with ambition and rooted in the sport.

Meet UnderDog ↓
FROM THE ADAMS BRAND2028 TARGET RELEASESCROLL TO THE NEXT ROUND ↓

FOR THE LOVE
OF THE FIGHT.

Boxing deserves a game with its heart, its hunger, and its humanity.

UnderDog is an independent boxing game being developed in Unreal Engine by a three-person team. Our ambition is to bring the world of boxing to life for devoted fans and players discovering the sport for the first time.

01

Rooted in boxing

A vision shaped by real relationships with fighters and the people behind the sport.

02

Built for the fans

Authenticity and approachability guide the experience we want to create.

03

A bigger spotlight

Our roster ambition spans established names, future stars, and women’s boxing.

THE ADAMS BRAND × INDEPENDENT DEVELOPMENT

FROM THE SPORT.
FOR THE SPORT.

Carlos Adams brings more than a decade in boxing and the Adams Brand’s relationships with fighters, managers, promoters, and trainers. Alongside a small, dedicated development team, he’s turning that connection into a new vision for the virtual ring.

Our goal is to build a roster of over 200 fighters, with an ambitious spotlight on women’s boxing. Fighter participation and licensing are being pursued through individual agreements.

3PEOPLE.
ONE SHARED AMBITION.
UnderDog crown mark

THE JOURNEY
IS UNDERWAY.

01

IN PROGRESS

First playable demo

Our first playable milestone is nearing completion, estimated for the end of November 2026. Gameplay updates will follow as development progresses.

02

NEXT

Build. Test. Refine.

Use the playable milestone to shape production scope, gather feedback, and explore development and publishing partnerships.

03

THE TARGET

Step into the ring in 2028

Targeting PC via Steam, PlayStation, and Xbox. Nintendo Switch 2 is also being explored, subject to technical feasibility.

Release timing and platforms are development targets.

INVESTORS · PUBLISHERS · BOXING PARTNERS

BACK THE
UNDERDOG.

We’re looking for partners who see the potential in a small team with a deep connection to boxing. Help us bring the next chapter of the sport to players around the world.

Let’s talk ↗